Important things to consider when planning your site
Clarity. Clear, concise pages. Keep it simple with links to pages containing more detailed information that the user can selectively link to.
Ease. Navigation links make
it easy to explore and move around the site. Usability is #1. If someone can't understand your site - they'll leave.
Scheme. Color, layout, and
graphic images. Use of visual information that is useful and clear.
Information Organization. Stress unique
aspects of your company and products. Keep your site current.
Search Engine Optimization. Ranking with search engines such as Google and Yahoo cannot be guaranteed yet there are certain things that can be done to increase visiblity and ranking of your site.
Economical and Effective. Websites are one of the most economical and effective way to advertise. Unlike hefty annual costs charged for yellow page advertising or other print ads, the cost for most website owners is in the initial set up. Often the combined recurring annual cost is $60 or less for hosting, email addresses, the domain name, and more.